Own Fall/Winter 1999 photographed by Laurent Lekime.
"Own presented their first menswear collection titled Winner Takes It All. The traditional concept of the home as a determining parameter in what indoor and outdoor clothes were supposed to be like has been totally abandoned, at the same time re-emphasising the traditional division. A pyjama top is worn under a motorbike jacket, a nylon dressing gown as a raincoat. The colours are formal and urban. Without premeditated minimalism or restriction to basics, the clothes are simple and the materials are practical, just as the shapes are comfortable.”